Why We Don’t Operate as a Franchise — And Why That Matters
One of the first questions we often get from facility managers is, “Are you part of a franchise?” It’s a question that comes up so frequently, it clearly reflects a pattern—many businesses have had disappointing or inconsistent results when working with franchise-based cleaning services. But why do these issues occur so often? When could a franchise actually be the right fit? And what are the real advantages of hiring a local, independently owned janitorial provider?
The Pitfalls of Franchise Cleaning Services
Franchises can be attractive for new business owners because they offer a ready-made system: branding, training, operational support, and marketing tools. But while that may help someone launch a cleaning business, it doesn’t always lead to reliable service for the customer. Here are a few of the most common concerns with the franchise model:
- Big Name, Mixed Results: The national or regional brand name may look impressive, but that doesn’t guarantee quality work from the local franchisee.
- Inexperienced Operators: Since franchises are marketed as low-barrier business opportunities, many owners enter the industry with little or no experience.
- Inconsistent Service Across Locations: With so many individual owners operating under one name, the standard of service can vary widely.
- Subcontracted Labor: It’s common for franchisees to outsource their labor to 1099 contractors, which can reduce accountability and lower service quality.

When a Franchise Might Still Be a Viable Option
While there are downsides, there are a few cases where using a franchise could be the right call:
- Smaller Sites: If you manage a very small facility, some franchises are able to offer basic cleaning services at a lower cost than traditional providers.
- Scattered Locations: Businesses with multiple sites in different cities may find it easier to coordinate services through a network of franchises operating under the same brand.
- Established and Proven Franchisees: Although less common, there are some franchises with strong reputations and high standards—you just have to look harder to find them.
What Sets Independent Janitorial Companies Apart
Choosing a privately owned, local cleaning company comes with distinct advantages—especially when consistency and responsiveness matter:
- Built from Experience: Independent companies typically start small and grow through hard work and long-term relationships, which often means they’re more stable and committed.
- Better Equipped for Complex Needs: Many independent providers are staffed and resourced to handle large or demanding facilities more effectively than franchisees.
- No Franchise Fees = More Value: Without corporate fees or royalties, local companies can often price their services more competitively, particularly for large accounts.
- Personalized Service Plans: Independent companies can adjust their approach based on your facility’s specific needs, rather than using a one-size-fits-all model.
Make the Choice That Fits Your Facility
In the end, whether you choose a franchise or an independent cleaning company, the key is finding a team that fits your priorities—whether that’s pricing, flexibility, coverage, or service quality. Understanding how each business model works will help you make a smarter, more confident decision when it comes to keeping your building clean and running smoothly.